An exploration of hyper-personalisation through a series of bookshelves. Taking the customisation of an object to the point where it only works for one person or one specific purpose often leads to absurd, but much more meaningful, products.

The bookshelves are customised for particular books to differing degrees and rely on the physical attributes of the books in different ways. Some are tailored so specifically that they do not work without the books they were created to hold. The accompanying catalogue focuses on the measurements of the books used and explains the research behind each bookshelf form.

Won Best Project (Communication Design), MADA Now Graduate Show 2018

Bookshelf A (above) was inspired by connector toys for children. Each piece of the bookshelf has four slots each designed only for a book of a specific thickness. The aim was to explore a way to create the smallest shelves possible and use the books as the main structure.

Bookshelf B (above) centres around the weight of the books. The bookshelf needs to be balanced to contain the books on both sides with little room for error. Focus is placed on the physical attributes of the books, rather than their use or content.


The books in Bookshelf E (above) are held in place by pressure from either side of the shelf. The aim was to push the boundaries of a traditional bookshelf by removing the shelf altogether. It only holds books of a particular combined width under a certain weight.

Books are part of the structure for Bookshelf C and Bookshelf D (above). The idea was to remove the usual shelf configuration and stack the books directly on top of one another, creating their own sculptural silhouette. In contrast to a regular bookshelf, books cannot be removed or spines viewed easily.

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